I think it’s trending, this kind of illustration style:
and this:
The body proportion of the characters are not common like smaller head, or bigger body
wavy hair for the female characters, using pastel color schemes, flat minimalist design.
Is this related to French retro style of illustration or anything? 
You know there are Japanese Manga style illustrations that you would recognize in a glance.
So, how do you call this kind of illustration style?
I just found out about Matisse’s art
https://medium.com/@roblevintennis/illustration-teardowns-matisse-erwhere-7aab7ace3eeb
Looks like those kind of illustrations were Matisse inspired 
Has it’s roots in Fauvism of Matisse was a practitioner. Much later Matisse did his Cut-Outs …and for good reason too!
https://www.moma.org/interactives/exhibitions/2014/matisse/the-cut-outs.html
Fast forward … Flat 2.0
I always wondered what a collaboration would be if Henri Matisse and Miles Davis worked together.
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