How do you handle a competiton in design business?

Hello everyone. I have not noticed a topic like this, so this is why I decided to create it.

How do you manage to surivire in this business with so much competionions? On one client there is 100 designers, there is designers who would do a logo from 1 to 20 dollars or websites where you can create a free logo.

This is very bothering me, so I really wait for your replies. Thanks.

Don’t compete with the $5 “logomakers.”
Rise above it. Aim higher. Do better.

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Right. Compete with the $10 “logo makers”.

Simply put, produce quality work.

Don’t feed at the bottom. Aim higher.

– assuming you have the requisite, ability, education and experience.

Don’t get involved in logo design.

If you want to design logos, learn about creating brands. Designing just logos is like designing the steering wheel on a car without the feintest idea how it makes the car go around corners.

Ah … I just looked at your Instagram profile and there you are offering generic logos at knock down prices for flat fees.

It’s always difficult to see the top of the pond when you’re kicking up the mud at the bottom.

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Sorry guys, you both posted as I was writing – same sentiment, except with far more brevity!

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I’m terribly confused. :grin:

There you go again, being all efficient and economic with language, while I win all the awards for redundant verbosity!

When I was a kid, my mother always used to say, ‘Your trouble is, you like the sound of your own voice too much. You’ll be a lawyer or a politician when you grow up’

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I do logos from 100 to 200 euro so I am competing with other designers lol

Designers don’t “Do Logos.”
Logos are only one part of a brand experience and are easily worth 10x both of those amounts or even more if presented as part of a proper branding package that takes into account other aspects of client engagement.

Like I said, Aim Higher.

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If you’re referring to the contest sites, you can’t win. You’re competing against people working for pocket change and trying to win over naive and cheapskate clients.

If you want a step up from those sites, try Upwork.com. They don’t hold contests. Clients post their jobs. You tell them you’re interested. They look at your Upwork portfolio. If they’re interested, they hire you. No work is done without a contract in place that guarantees payment.

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nice advice. thanks

I only work for local clients that I can meet in person. I’ve never done contests or worked for internet strangers. There is a segment of the marketplace that values personal attention. They like it when you visit their business and sit down at a table with them and talk to them in person, rather than over zoom. They like it when you buy them lunch or coffee. You want to develop clients that have an allegiance to you and will continue to bring you work on an ongoing basis. That’s easier to do when you work local.

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that is interesting way. Will add to mine list.

Surviving in a competitive design business, especially in fields like webflow designers service can be challenging. To thrive, focus on showcasing your unique skills, specialize in a niche, build a strong portfolio, network, and offer competitive yet fair pricing. Quality and expertise are often valued by clients over low-cost alternatives.

Agree with the above replies. The thing is, you’re trying to sell logos like any other widget. Thinking like, “How many logo units can I move with all this competition?” You can sell your design service, not a product. You can sell a service that helps other businesses be more successful.

I’ll add that right now I am redesigning the branding for a client who spent 60 bucks on a logo. It was jammed out quick because it was cheap and it isn’t serviceable for their business.