How should a commercial logo look like?

Graphic Design
#1

Hi guys. I hope you are having a good time.
I working withe a client now for a logo for his Chinese food restaurant. I told him how do you want to feel when see your logo? He told me classy but also commercial. Do you have any idea about how should a commercial logo look like. Is it for attract more people or what?

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#2

Do you know what a not commercial logo look like?

3 Likes
#3

actually no. Can you tell me about it?

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#4

Classy yet cheap, hmmm… how about a fancy fortune cookie made out of gold for an icon.

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#5

Actually he told me to make it a Chinese food cartoon box surrounded by the name as a circle. What do you think?

#6

I think that would be the opposite of classy. It’s impossible to know what clients mean when they use words like classy, beautiful, commercial or modern.

Sometimes it’s a good idea to put together a mood board.

In your situation, the mood board would involve doing some Google image searches for Chinese restaurant logos. After finding a good number of representative samples in several different styles, put them all on a Pinterest page. Then ask the client to pick the five or six he or she likes the best and would be most appropriate for the restaurant.

This provides a good idea of the kind of thing a client is looking for. It also saves a bunch of time in deciding what ideas to explore and not explore. If, for example, in your situation, the client picked five logos with circles of type around take-out containers, pandas or chop sticks, well, you’d know that’s what you’re up against.

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#7

What logo look like do you know?

#8

thanks I’ll do that. That was so helpful

#9

Commercial logo should be look like professional where people can easily understand what is actually logo about. For restaurant there text can be add in a various way for example with food, which is go with restaurant business.

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#10

thank you so much

#12