Before designing a logo or branding we should understand the business theme properly. Indeed, a logo has a big impact on how your customers will perceive your brand. Some key points we should keep in mind while designing a logo. Those are
- Why the logo is needed
- Define brand identity
- Find out the design inspiration
- Be careful about the business competitor
- The design style
- What type of logo should be designed
- Proper color balance
- Choose the right type of font
- Proper communication with the buyer/designer
- What to do/not to do while designing.
That is all.