I’m a freelance graphic designer and really enjoy working on creative projects like logos, branding, flyers, and social media graphics. The only challenge I keep running into is finding new clients on a regular basis.
I’d love to hear how other designers handle this what approaches or strategies have worked best for you to attract and keep a steady flow of clients? Do you rely more on networking, referrals, or something else?
Any advice, tips, or even personal experiences would mean a lot.
You find clients through a strategic mix of marketing communication potentially including but not limited to: formal networking events, informal networking, trade organizations, trade shows, public relations, a web presence, a social media presence, traditional advertising (potentially including but not limited to direct mail, broadcast, and out of home), online advertising, SEO, cold calling, third party websites, and referrals. Oh, and you have to do great work and have a great reputation.
I’ve been freelancing for 25 years and almost every client I’ve ever gotten has been through referrals. I only work with locals. If someone is local, then you can take them out to lunch and they can get to know you. If they feel like they know you, they’ll stick around for years.