How to Learn New Category Design

I need to learn new category(sub niches) design.
Suppose I need to learn Offering Memorandum Design.
While searchig on Youtube I didn’t find tutorial for that.
In this type of situation how can I learn the design category?

What is “Offering Memorandum Design” and how does it differ from general graphic design? I’ve not heard of it.

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From this description, it sounds to me like you should become a lawyer first. These things appear to be legally binding or representational in some way.

An effective offering memorandum should provide a comprehensive overview of the property and the investment opportunity. This includes not only the property description and financial analysis but also details like the property’s history, any existing leases, and potential risks.

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While researching on a freelancing site, I came across this. Now, I want to learn more about it. Most design types share similarities, but each has its specific rules. Take, for instance, the Flyer and Brochure categories. Let’s consider an ‘Offering Memorandum’ as an example. I’ve also discovered some other design niches (categories). I simply want to know how I can learn about a new design category when I come across one.

I can’t get your point.
Basically, I am a designer, and I want to learn design for this (Offering Memorandum Design).

A layout is a layout whether it is a corporate prospectus or a hairdresser’s flyer. You do the research and come up with the best solution for the job. There appear to be templates out there for these things. Those would give you a general idea of how they could look, but each client is different and templates are generic. It sounds like you are saying you’ve learned to do flyers and brochures and you think this is another category. It’s not. It all falls under ‘design.’

With this particular one though, make sure the client provides the copy, do not change any of it yourself, and be sure they sign off on it before it is printed, on both what you designed, and on a printer’s proof. Anything legal should be handled with the utmost care and responsibility.


I typed this earlier on, then forgot to post it. In the meantime PrintDriver posted with similar sentiments…

Honestly, to categorise that as a distinct and specific category of design feels a bit self-absorbed. A good designer should be able to fulfil a brief such as this. It is no different to any other work. If you were given a holiday brochure brief, you would – or should – make sure that it is defined in such a way that the intended market expects to receive this information, as distinct from a kids book, or a health spa leaflet.

Of course there will be specific requirements – and possibly legal ones – which you need to find out about, but I don’t see it as distinct from any other sort of design.

However, if you see it as a gap in the market you want to fill, then that’s a different matter. But, a distinct field of design, like branding, or book design? I’m not convinced.

I worked for five years for a company in London that specialised in annual reports and other financial collateral and they had a solid reputation for doing this kind of work with all the legal requirements involved. Was it much different to any other design. Not really. They just specialised in it. That didn’t make annual report design different from designing any other 64pp perfect bound, or 28pp saddle-stitched document.

This, as a discipline feels like the emperor’s new clothes syndrome. Another bandwagon to jump on. A bit like logo design becoming a thing when it isn’t – or rather, shouldn’t be separate from brand design.

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Peeling to its most basic, all graphic design, regardless of it “category”, consists of words and images. Take it from there.

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I don’t think in terms of general design rules and categories. There are rules of thumb (guidelines that usually work but sometimes don’t), but those become second nature with experience.

Relevant rules are usually those specific to the project at hand, such as those mandated by legal requirements, budgets, target audiences, client goals, deadlines, and other factors that differ from one project to another,

Categorizing areas of design into niches is a sure-fire way of stifling creativity, innovation, and the best solutions to the problem. No rules differentiate how to design a flyer from a brochure or a booklet. Of course, there are common sense differences, as in a flyer usually being one page and a booklet consisting of multiple pages. Making allowances for those kinds of differences is essential, but categorizing them and assigning rules would get in the way more than it would help.

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