I was wondering how to create harmony between the mark and the type. Are there any guidelines for this?
THANKS in advance!
I was wondering how to create harmony between the mark and the type. Are there any guidelines for this?
THANKS in advance!
Three rules of thumb (that I just made up):
The type shouldn’t compete for attention with the mark, and should be subordinate to it (unless, of course, it’s a wordmark).
The type should have a similar personality or, probably more often, a neutral personality that will take on the personality of the mark.
Quirky typefaces or faces that draw attention to themselves rarely work unless they’re used as wordmarks.
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