Advertiser has specified that adverts must be 100kb or under.
I’m working on a series of web ads for a client. They are 3 frame gifs with text and photography. I’m building in Indesign, saving as JPG and creating the GIF in Photoshop. When I save to 64 colours, file size is 131kb, the images already look rubbish. If I save to 32 colours, the file size is 91kb and the images are really awful. The client is not going to be happy if I send back these GIFs. What should I do?