How to simplify one's business?

I’m curious ways others have simplified their business, either through minimalism or other ideas. For example, once I started asking for 1/3 down for new clients, the amount of delinquent invoices went down to almost zero.
On a similar note, does anyone use a social media page instead of their own website to promote their services? I was thinking about using my instragram or maybe a linkedin/behance page to and having my .com forward to that page, though maybe that would be too extreme.
Any suggestions or feedback is appreciated.

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