We’re planning to launch a new product soon a balance bike for kids. Up until now, most of the product categories I’ve worked on for listings on the Bol.com marketplace didn’t really have strong competitors with great visual designs. But this time, things are a bit different I’ve come across two competitors whose listings actually impress me, and honestly, it’s making me a little nervous.
When I look at this design, I’m not immediately sure how I could beat it. At first, I thought they were using 3D renders, but after looking closely, I think they might actually be using real product photos.
I’d love to hear your thoughts on this listing what do you think makes it so strong?
I think this one looks pretty cool too, but personally I’m not a fan of the font choice it feels a bit too bold or “tough” for a kids’ product.
I’d really appreciate your recommendations for child-friendly fonts (especially for headers). I usually use Avenir Black, but I don’t think it’s the best fit for this type of product.
Also, I’d love some color palette suggestions that would work well for a playful, kid-friendly brand.
You’re basically asking for someone here to do the design for you for free.
No one is going to do your job for you.
You are welcome to post your solutions here for critique.
The first bike is likely a 3D render, and the second one is certainly so. Additionally, some of the extra promotional images have used AI to enhance details. The face of the boy on the first bike has been enhanced using AI. If you look carefully, you’ll see that the focus and original resolution of the boy and the bike don’t match; the boy’s legs and hands are fuzzier than the bike he’s sitting on. In other words, they spent money on the bike’s design (which was probably designed using 3D software) and the promotional imagery because they knew that good looks were an important element in making sales.
Those things depend on dozens of variables. For example, do you want to appeal more to boys, girls, or both equally? Just as important (perhaps more important) is appealing to the kids’ parents.
I have no idea what your bikes look like, which would be an important piece of information to know before choosing a typeface. If it were me, I might start with a typeface, but would almost certainly modify it into a logotype that fits the style of the bike and the personality you want to impart.
As for colors, like typography, much depends on the personality you want the bike to project. Do you want to fit into the niche of similar bikes or stand out as being different? Do you want the bike to be a little sporty or use a color that implies safety to the parents?
Many more questions need answers before anyone can give you appropriate advice on typefaces and colors.
You’re right, my question might have come across as a bit like asking for free work that wasn’t my intention. English isn’t my first language, so I may not have phrased it well. I was just hoping to get some advice or guidance on how to approach the design the right way. Thanks for pointing it out!
Thanks for your detailed reply! We’re planning to offer both a blue and a red version of the bike, so I think it makes sense to keep the overall layout consistent and just adjust the color palette for each version.
Since the parents are the ones making the purchase, I believe it’s better to use colors and typography that communicate safety and reliability. For the font, I think Baloo 2 could be a nice choice it feels playful yet friendly. I still need to put together the color palettes for the boys’ and girls’ versions, but my goal is to create a look that feels both fun and safe.
The first one especially gives a strong photographic impression if you look under the saddle, you can see a reflection but it could also be a 3D render. I think it’s very well made and almost indistinguishable from a real photo