In the video below, Steve Jobs talks about Apple, Nike and how to do great, inspiring branding. He also introduces the famous Think different tv spot.
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How sure are you that your flying-squirrel suit is gonna work?
That’s one way to find out…
I just read up on the guy. He told people he was going to test a dummy first, but he was so sure it would work that he decided to skip the test and jump himself.