In 2016, Bleublancrouge began the major undertaking of reinventing the brand identity of the Festival International de Jazz de Montréal. Today, the identity of Montreal’s biggest festival is directly linked to festivalgoers’ emotions.
I like it! It’s sort of lava lamp-like.
I love the kind of work that evokes emotional reactions, and this just shouts out fun in a modern jazzy sort of way.