Interview with Shel Perkins-the business of graphic design

From the SEGD website.
An interesting professional article about the business side of graphic design.
Just an overview though. This guy’s books are good resources.
https://segd.org/10-questions-shel-perkins—all-business

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Some pull-quotes from the article:

Sometimes, young designers don’t really do enough to see things through the client’s eyes, which I think is because most design degrees don’t include any marketing or business classes; we don’t even learn the vocabulary.

A lot of designers are very cavalier with their font licenses—exceeding the use limits or violating them by modifying existing typefaces for projects. In this case, a designer would need to contact the foundry for permission to customize the typeface, and it could create costly issues for your client.

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