Interview with Shel Perkins-the business of graphic design

From the SEGD website.
An interesting professional article about the business side of graphic design.
Just an overview though. This guy’s books are good resources.—all-business


Some pull-quotes from the article:

Sometimes, young designers don’t really do enough to see things through the client’s eyes, which I think is because most design degrees don’t include any marketing or business classes; we don’t even learn the vocabulary.

A lot of designers are very cavalier with their font licenses—exceeding the use limits or violating them by modifying existing typefaces for projects. In this case, a designer would need to contact the foundry for permission to customize the typeface, and it could create costly issues for your client.

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