Logos are the face of your brand, so choosing the right font is an important step. But is there such a thing as a “wrong” font? The actual fact is the font is not for the logo but for the audience you are dealing with! So the actual question is: does it resonate with your audience? Think about it…

[image] MilesWeb: The actual fact is the font is not for the logo but for the audience you are dealing with! I think we probably agree, but I don’t consider the typography accompanying the icon part of a logo as necessarily existing as a separate entity from the logo itself. Both must work to…

Just-B — My Spiddy sense tells me this is spam.

Nah, Miles has been around for a while. But it did strike me as a response,written as a blog post, to another thread, where that OP was “not a designer” looking for font help on a logo.

What’s considered a “wrong” font can often be subjective and context-dependent. For instance, using a whimsical, hand-drawn font for a law firm’s logo might not convey the professionalism and seriousness expected in that industry. However, that same font could be perfect for a children’s toy company…

Interesting approach. Also true for other topics. What’s considered a “wrong” bot can often be subjective and context-dependent. For example, deploying a customer service bot with a sarcastic tone might not convey the professionalism and helpfulness expected in that scenario. However, that same bot…

I usually try to find the ‘right’ font rather than worrying about all the ‘wrong’ ones.

[image] Let's start with Blippo Blk Typography In one of the Crit Pit entries the OP showed a logo (I hope). It was a rather pedestrian piece of work, and the typeface that went with it, to my mind, was downright ugly. That got me thinking … Has there ever been…

There will be “wrong” fonts in every aspect of graphic design. What makes business logo design that special?

All I would need to do is visit one of the sketchy free font sites where there are thousands of fonts I would never use with a business logo (or anything else).

Graphic Design Forum

Is there a "wrong" font for a business logo?

Typography

Eriskay April 13, 2024, 12:54am 9

This can be a useful reference.