hello everyone, this is a practice design project and it is my first time designing a packaging design of a icecream named cutee’s.
The brief is Cutee’s Ice Cream offers high-quality, natural ice creams made without refined oils, artificial colors, or harmful preservatives, using good quality sugar and natural sweeteners like honey, jaggery, and dates. Our flavors feature fruits and dry fruits such as strawberries, blueberries, and almonds, along with traditional dairy options like Rabdi Kulfi. The brand embodies a playful, natural vibe, ensuring our ice creams are safe for everyone, including children.
Vision: To be the leading provider of natural, delicious ice creams that bring joy and health together for families worldwide.
Mission: To create high-quality, naturally delightful ice creams that everyone can enjoy worry-free, using only the best ingredients and innovative flavors.
my main idea in packaging was to show real ingredeints of icecream to convey the feeling of natural & high quality ingredients, so I designed a cute little boy who is holding a popsicle on his hand, and the popsicle is to be made up of core element of the icecream to show realness and trasparency of the product. I have also made a moodboard and color palette for the brand, but when I stared to design packaging for different flavours I have faced some problems which are:
When making packaging design for the different flavours of icecream or any products, how to use brand colors.
Like I designed the mascot for which I used brand colors, so in making different packaging for many flovours do we have to change the color, expressions and clothes of the mascot everytime.
One says ‘straw-carmel’ not sure what that is, strawberries and caramel? How is the caramel flavoured? Carmel comes directly from melting sugar - I’d be careful about advertising it as a caramel if not’s not true caramel.
The entire icecream seems to be added to children - specifically boys, it doesn’t look like an icecream for adults, or for girls.
Again, doesn’t appeal as a family ice-cream due to the character
I never worry about my health when eating ice-cream, it’s supposed be a naughty treat, if I want something healthy to eat I eat healthy, when I want something naughty I hit the icecream drawer. Or I can buy Frank’s ice-cream, which is designed for diabetics, I’m not diabetic, yet.
I don’t get a sense of real ingredients, or high quality ingredients
If it said ‘MADE FROM REAL FRUITS’
Here’s a JAM I buy (guys in America this your Jelly)
Straight away with this JAM (jelly) I can see the health benefit and fruity goodness.
A cute boy indeed - but is it trapping your product into a boys only product? I think it is. Would girls buy it or want it over another icecream
It doesn’t scream family to me, seems like a boys icecream
Your branding is fine (bar the character of the boy which brings it to a level of gender based) - can have more than 1 colour for a brand - you can pick colours for all the flavours and include them in your brand. Your brand extends beyond a colour palette, you have a design - and apply the brand colours to the design, and then they all look the same with different colours.
I’d change the colour on the flavour, I don’t want a chocolate in pink packaging, that’s confusing, people buy by colour, they don’t read first, they see pink and think strawberry/raspberry, they see brown and think chocolate, they see blue and think blueberries etc.
The mascot doesn’t have to change each time - but your mascots icecream is not matching what’s in the product.
I’d make the outer colours the main brand colour - neutral, even white, or black, and the central colour being the flavour.
Then I’d ditch the complex illustrator of the icepop and make the icepop the colour of the icepop - so it pops off the neutral colour and matches the central strip colour.
The ice cream in their hand should look like the ice cream they’re buying in the pack.
The boy mascot is a massive no-no from me.
If you want for families, then make it a family, a family could work.
But then you have same sex families
Mom/Dad
Dad/Dad
Mom/Mom
Single Dad/Single Mom
so you can see a can of worms with characters and implementing a family - it wouldn’t be long before you have a complaint.
So you’d need non-gender characters eating the icecream.
Why do you think all other ice-cream packaging in the world doesn’t do this?
My thoughts
put a real diagram/picture of the icecream on the product that matches what’s in that package
ditch the character to avoid stereotypes and holing yourself to a gender
Use illustrations/photos of the ingredients
Use a large ‘No Added Sugar’ symbol
Use a large ‘No Artificial Ingredients’
Thank you for your precious time on my silly mistakes and stupidity.
I’ll definitely ditch the character and will make the design more suitable for all
I will pay more attention on the body copy for the design, Thank you so much for all of your feedback, this forum is really game changer for a self taught learner like me.
