Legal Statue on Web Ads

I am running some geofence web ads at various sizes. Client is asking for this legal statement to be included on all ads. Anyone have any advice, I can not seem to find any rules on size of ad, and if it needs to be on every ad? or can it be placed on the website?

Florida Statutes 456.062

“456.062 Advertisement by a health care practitioner of free or discounted services; required statement.—In any advertisement for a free, discounted fee, or reduced fee service, examination, or treatment by a health care practitioner licensed under chapter 458, chapter 459, chapter 460, chapter 461, chapter 462, chapter 463, chapter 464, chapter 465, chapter 466, chapter 467, chapter 478, chapter 483, part I of chapter 484, chapter 486, chapter 490, or chapter 491, the following statement shall appear in capital letters clearly distinguishable from the rest of the text: THE PATIENT AND ANY OTHER PERSON RESPONSIBLE FOR PAYMENT HAS A RIGHT TO REFUSE TO PAY, CANCEL PAYMENT, OR BE REIMBURSED FOR PAYMENT FOR ANY OTHER SERVICE, EXAMINATION, OR TREATMENT THAT IS PERFORMED AS A RESULT OF AND WITHIN 72 HOURS OF RESPONDING TO THE ADVERTISEMENT FOR THE FREE, DISCOUNTED FEE, OR REDUCED FEE SERVICE, EXAMINATION, OR TREATMENT. However, the required statement shall not be necessary as an accompaniment to an advertisement of a licensed health care practitioner defined by this section if the advertisement appears in a classified directory the primary purpose of which is to provide products and services at free, reduced, or discounted prices to consumers and in which the statement prominently appears in at least one place.”

Sizes of ads I am running: Worried about legibility and If I need it on the Ad itself or can I place it on the website?

You need to fit 10 pounds of poop in a 5 pound bag – that’s the story of my life.

In cases like this, I advise the client to consult with their legal representation and tell me what has to be done.

©2019 Graphic Design Forum | Contact | Legal | Twitter | Facebook