Hello fellow designers. I have a question about logo design. I was taught traditional graphic design before computers and have tried to keep up online over the following years (decades). Anyone else with similar experience (or not) I would appreciate some insight or discussion on logo design. In general I have believed that the simpler the logo the better and while colour is very important, if a logo does not look good in black and white it will not be effective when it is transferred to colour, or work as well ie; too much detail, multitones, gradients, halftones, illustrations, etc are not scalable and much gets lost in certain applications. While they may be fine for online viewing, if reduced to a mark for certain print, clothing or packaging options, the logo will lose integrity. However, I have just read an article by a designer showing the latest trends:
Logo design trends 2019 are:
- bright colors,
- multi-color gradients,
- metallic logos,
- geometric shapes,
- minimalist illustrations,
- minimalist typography,
- creative logotypes,
- illustration substitutes for a letter,
- artistic logos and illustrations.
I have a young client that is starting a new business and will have packaging, watermarks, etc and am trying to appease this person’s desire for more detail, while trying to build a foundation that will work in the longterm and is scalable from a half inch mark to billboard size. So what do you think? Am I stuck in the old?