I’ve made two logo variations for a company (just for practice), and I’d really appreciate some honest eyes on them.
I’m not a pro, just someone trying to learn — so any gentle feedback, first impressions, or gut reactions would mean a lot.
Which direction feels stronger to you? And if something looks off, feel free to point it out kindly. Thanks in advance for helping me improve.
The first thing you should do is to decide which one is going to be selected as a prototype logo and the second thing you should do is the colour combination. That are my thinkings. For example, it is not a combination of Red, Blue and Black (there is no harmony).
Thank you for your suggestion. I appreciate it and would like to move forward with No. 2, as it feels most aligned with my strategy.
Regarding color harmony, I’d like to share some insight: the colors you see come directly from the moodboard, and the moodboard itself is built around the company’s personality and attributes. If you refer to my attachment, you’ll notice the color palette falls under the “Triad” category, specifically red and blue.
Now, moving to the No. 2 logo design decision: I have used several concepts here. The red square, for instance, represents “data” — and I connected its color to the company name to reflect what the company does.
Yes but you need to create a contrast, Dark Blue with black ? Your logo with blue dark and black ?, just watch the logo with white. Dark blue with black ? it makes more confuse to see the logo!.
Where’s the Pantone colours? All those colours will probably be out of gamut when it comes to print.
That’s pretty lousy tool from Adobe… it’s really only should be used for Web Content and not professional branding.
No CMYK/Spot(Pantone Colours)… disaster waiting to happen.
I read
Z!
instead of
GC
(red on white)
Thank you again. I have also prepared color contrast options using my color palette. I chose not to include my full graphic element strategy here, as I didn’t want to overwhelm anyone with too many pages. My intention with this post is to gather feedback specifically on the logo construction. Of course, colors remain a vital element as well.
Oh! I see. Thank you for your valuable information
You are absolutely right. I will not use RGB for print.
That is not what Smurf said.
I fully understand your point — I was just simplifying my explanation. To give you context, I bring 5 years of print shop experience as a graphic designer, during which I’ve prepared from bi-color up to 4-color single setup flim and CTP plate outputs.
I’ve been doing wide format for way too close to 30 years. There are instances where you do want to use RGB for print. Just not for corporate color Standards.
Consistency there is still, sadly, Pantone.
Even CMYK on one of my standard 6-color inkjet or CMYKOG inkjet machines won’t give you the same process color results as seps on a plate press (ie every machine/media combination prints the CMYK color callouts differently.) And I can get you far better image results using RGB image files. Wider gamut.
Adobe isn’t known for their friendliness to the print industry. That tool is a case in point. 
Legend. Hats off 
Well I’ve been using Adobe for close to 30 years now, and I’ve exclusively worked in the print industry, so I guess horses for courses here ha ha ha - but yeh the Adobe Express is not meant to be delivering brand guidelines and colours as deliverables.
It’s a bit of a red herring. I wouldn’t touch Adobe Express.
