I’m sorry, but when I first saw it, I thought it read ai instead of m.
I like your following idea much better. I’m on the fence about which wordmark to use.
For what it’s worth, I think you’ve crossed the blurry line into overthinking this logo.
I know 
I think it has made me go insane
I need to just move forward with it now
I still cannot wrap my head around it. If this has to be explained, chances are it is far too subtle for its own good.
MASV says massive to me. I like decoding car license plates too.
Or I could just be thinking of the Massivit 3D printer, which is really large.
1 Like
I also would add that younger generations are much more inclined to decoding missing letters. Such as Mtn Dew. I read it as Massive and I would expect the target audience for the gym to be probably between 25-40-ish.
1 Like
When I first read MASV a few weeks ago, I didn’t pick up on it meaning MASSIVE. When I did finally get it, I said to myself, “Of course” it says Massive, which made it memorable to me. In other words, a little ambiguity and surprise can sometimes be a good thing.
Of course I can also think “Masovic”, “Masvidal”, “Masove”, “Mail Server”, “Maserve”, etc., etc.
I might be pushing it a little, but my first impression was just blank.
See Post 1 - Logo 2
I second that