Logo poll

I’m designing a logo for a business that specialises in selling 4X4’s and Vans and customising them with body kits. Here’s an example of the kind of work they’ll be doing.


My client has asked me to create a business name and brand identity that effectively represents both aspects of the business. They’ll be fitting aftermarket parts for customers as well as building bespoke, made-to-order vehicles.

Here are some name ideas we’ve come up with so far. I’d love to hear your thoughts on both the names and the design.

Some of our competitors include:

Urban (https://www.urban-automotive.co.uk/)
Seeker UK (https://www.seekeruk.com/)

We’re looking for a name that’s modern, stylish, and reflects aesthetics and performance. Ideally, it should be short, catchy, and memorable. Any other name suggestions are welcome




If the owner hasn’t even come up with a name for he business then it probably shouldn’t be at logo stage.

AVEX sound’s and looks like a building company of sorts

Concept - R might be a Volkswagen thing of a concept car - might be copyrighted who knows
Not a fan of it anyway and found it on Tik Tok it looks like a direct copy
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The S one looks like a copy of this
image

and finally you’ve taken AVEX and changed to RVEX for the last one

And the AVEX one looks a bit like the Apple Store version
image

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Some names to ponder:

LorryVibe
LorryKit
Hammer
LorryGraf