Hello,
I’m working on this logo for a client and they love it. I think there’s potential but right now it feels off. And I can’t really put my finger on it. Well I know it has to do with harmonising the W but I don’t really know where to start.
Any experienced type designer here?
Let me know! I’m open to suggestion.
N.
I can’t even spell the logo. If, as you said, it spells SWYPE, does it have any meaning? It looks more SVVYPE to me.
If it needs explanation, it tells me it needs work.
A graphic designer is also a consumer.
What does a ropey-looking W have to do with the meaning of the word swipe? I don’t understand the concept, so I’m hesitant to offer suggestions on how to fix it.
Svvype ? What it is about ? Speed ? Soap ? Etc … and I think you need to define what it is the kind of message that you want to give. Also, Just-B speaks about the concept which I don’t see too.
I found something on Wikipedia : Swype smartphones and tablets originally developed by Swype founded in 2002, where the user enters words by sliding a finger or stylus from the first letter of a word to its last letter, lifting only between words!
I actually don’t fully agree with the “SVVYPE” take I can read it as SWYPE straight away. We’re pretty good at reading word shapes, even when letters are slightly unexpected. So for me it’s not a straight legibility issue.
That said, I do think something feels slightly unresolved and I think it’s more about cohesion than spelling.
The W feels like it’s coming from a different place stylistically. The rest of the letters feel structured and controlled, while the W is more expressive and fluid. That contrast isn’t necessarily wrong, but it doesn’t quite feel intentional yet more like two ideas sitting beside each other.
On the naming side, I agree there’s potential in the misspelling. A name like this can be playful or smart, but usually there’s a visible reason behind it. If it’s “Swype” instead of “Swipe,” what’s the story? Speed? Motion? A gesture? If that idea was clearer in the form, it could turn from “slightly off” into “clever and deliberate.”
It’s close. I wouldn’t bin it. I’d just push one direction with more conviction so it feels like a decision rather than a compromise.
Need to know what this company is selling. The wavy ‘W’ suggests to me a sound wave which might be appropriate for some kind of musical instrument manufacturer.
I saw “swype” right away without reading your description. You have a kernel of an idea here, but it needs work. The w doesn’t mesh well with the rest of the type, and the w / y ligature looks awkward.
Maybe introduce a small gap between the W and the Y, and consider rotating the left upward stroke of the W slightly more toward the S
