Any tips from the well-experienced Graphic Designers here for someone with just a few years of experience on the process of conducting research prior to the sketching process?
I usually research competitors to see what works and what is most successful etc but how do you really delve into the psychology of what a consumer/client would be most drawn to for a branding project?
The main things I focus on are which kind of emotions and intentions are most suitable to express, along with colour psychology of course. But it goes much deeper than just using fonts with a feministic quality or the colours pink/red for a primary target audience of women searching for love for example.
Starting to get more and more clients for brand identity projects but I’m really hoping to push my knowledge past the basics now so any kind of advice would be greatly appreciated!