hey everyone, could I please get some feedback on this logo for a local court mediation department? What should I do? I like the simplicity but i believe its lacking somewhere.
To be honest, I think it lacks simplicity. I struggle to see what is happening here. I see a speech bubble with the abstract scale symbolism but it is quite busy.
It’s way too busy and done in a style that seems inappropriate for the subject matter.
I see the speech bubble, the scales, and two people; but, like @BenBerryBiscuit, I don’t see simplicity. Not totally, but it has a bit of an eastern or car pinstriping feel to it (think Von Dutch or Ed Roth). It’s interesting, and I’ll give you credit for working a lot of concepts into the mark, but I don’t see it working very well as a logo.
Simpler is better.
This is not simpler…
Thank you, I’m trying to find a way of making it more simple yet communicating the idea of mediation.
Thanks! do you have any thoughts as to how i could get it to work better as a logo?
What style do you think might be more appropriate for a court mediation department?
A logo doesn’t have to literally depict a company’s goods or services. Think about Apple. Their logo doesn’t have anything to do with computers.
mediATION, not MediTATION.
(PS, i read it as meditation too.)
In my opinion, I agree that in an age where potential clients have the option to focus their search for legal services and compare between competitors, opting for more universal logos gives a more confident and intelligent image.
However, another aspect to take into account is to adapt the shape, color and alignment to the personality of the brand. Preparing and following a brief to make a logo is not optional. If your department follows serious and firm guidelines, perhaps it does not need brushstrokes in its logo, but rather more compact shapes.