Monotype has been buying up many of its competitor foundries. Recently, they’ve been consolidating many of their acquisitions under a common distribution and licensing platform. They’ve restructured their foundry partner agreements to favor Monotype.
Several years ago, font royalties from distributors were often 80% of the sale. Monotype led the way in reducing that to a 50-50 split, which has become the norm everywhere. Adobe Fonts is the exception. Adobe has an arcane formula for sharing revenue with its partner foundries, but it favors Adobe over the type designers. Of course, Adobe can do as it pleases since they have the built-in advantage of offering their font library as a built-in feature of their ubiquitous software.
Monotype always gives the fonts they own the highest visibility, which makes sense for them since they don’t need to pay royalties.
MyFonts (another Monotype property) currently contains around 270,000 fonts. A type designer could design a fantastic new font family, but nobody will ever see it since it will be lost in the clutter.
There are no good ways for an independent foundry (like me) to advertise their typefaces. The target audience is other designers. However, reaching the right people in ways that target type buyers would cost more than one could ever hope to make from the fonts unless the foundry is large enough to advertise its extensive collection rather than individual typeface families. When that’s the case, Monotype sees them as a competitor and tries to buy them out.
CreativePro recently bought out FontSpring, which was one of my favorite distributors. One year, I made about $25,000 on FontSpring alone, but since CreativePro bought them, I’m making little more than pocket change.
Let’s not forget Google fonts, either. The font families they select for distribution are getting pretty good, and they’re all open-source and free to use.
There are also hundreds of thousands of free and pirated fonts on the free font sites. Most are junk fonts, but many downloaders don’t care — they download them for a one-off purpose and have no use for them afterward.
Add what AI might soon do to enable font creation, and the future doesn’t look good for type design.