I have to admit, even though it’s not really something to boast, but in my 15 years of working as a graphic designer, I have never designed a mood board… Most of my previous clients, and companies I have worked for, were very straight to the point and wanted results fast, so I have learned to work very efficiently and have the ideas put to the “canvas” immediately.
Now, the new company that hired me very recently, want to take a slow approach and insisted that I create 2 mood boards for them based on the stuff I like and find interesting on the internet. And now I am completely at loss, because I have never worked this way…
I tried creating something, however, they didn’t like it. They are a health care solutions company and they insist that they don’t want moodboard created from pictures of nurses, doctors and hospitals, even though that is what most of the google searches give me. Envato Elements, Fereepik, Adobe Stock, Behance, it’s all about doctors, nurses, blue and white…
Could you guys, please, help me out and show me some examples of health care inspired mood boards, that are interesting, good looking, and not inspired my hospital setting. Also, it needs to be in green and dark blue tones, which makes the search even harder…
This forum ranks uncommonly high in google. Putting your company/client name in there, with a link even, could come back to bite you. Hard.
That said, don’t put it in terms of health care. What do they sell? Who do they sell to? What kind of pitch do they need to make to sell what they sell? Don’t frame it as ‘health care.’ Go outside the box.
ah, I looked them up. They aren’t even ‘health care’ per se. Definitely get outside your box.,
If you are in the US, have you seen pharmaceutical commercials? Show the benefits of health care, rather than the acts of health care. More active lifestyle, quality time with family and friends, etc.
I agree with PrintDriver that placing the company’s name in your post is unwise. I assume you probably don’t want them to find this thread when they do an internet search. Since I’m a moderator here, I will remove the company’s name but keep the link.
There are a few things I’m unclear about. Has this company hired you as an employee or a contractor? What have they hired you to do? Do they like their current website?
Assuming their preferred look is their existing website, I’m surprised you didn’t pick up on what they want and give them that. For what it’s worth, their website is dark, depressing, and awkward. The slow-motion background videos of people walking in a depressing gloom make it look like they’re all drugged out on meds, which isn’t the look they need. The color scheme seems more in line with a dreary backwoods camping retailer, which is also inappropriate.
Even so, it’s apparent they don’t want to look like a run-of-the-mill medical company. They want something that differentiates themselves from all the others. I think that’s a good idea since most medical companies’ visual branding looks similar and tends toward imagery of patients and doctors, with color schemes consisting of varying shades of blue. Although I agree with their line of thinking about looking different from other medical companies, I think the mood of their existing website is the wrong way to do it and sends the wrong message.
I’ve never had a client ask for a mood board, so their asking for one is puzzling, but that’s another subject. If I were you, I would concentrate on imagery that shows average but healthy people engaging in healthy activities.
However, a mood board is supposed to also convey a mood. The mood I would aim for would be uplifting, hopeful, and pleasant while evoking an emotional quality that would resonate with the target audience’s hopes to successfully address their medical issues while giving them confidence that this medical company has the expertise and competence to do so.
See Mojo’s post
They appear to be a pharmacy benefits administrator. Their customer base is companies that want a pharma plan for their employees, and they’d have to be a big company to want to set that up. Or at least that’s my take anyway. Not really directly doctors and nurses and patients.
I have terminated my contract with them. Turns out the main designer I have been working with is extremely rude, condescending and with a huge ego.
I have pointed out all the problems that their website has, as Just-B just mentioned - dreariness, lack of energy and overall message that it sends on first look. I, of course, phrased it very mildly, so that he doesn’t get offended, and he got extremely pissed. He did, however, very much liked my redesign in Figma, only to be extremely surprised that he now needs a front end developer to do the coding. Apparently, he thought Figma functions the same way Wordpress does. And one of the main focus points of him hiring me was a knowledge of UI/UX, Figma and experience in the field of cyber security, only for him to ask me to do the mood boards and power point presentations for Health Care…
Oh yeah, and those PP presentations looked very unprofessional, with white elements downloaded of from freepik, and then those same white elements and fonts used on blue background, which also made them very hard to read… Something I also pointed out and received backlash for… xD
Anyways, he expecting me to work exclusively with his style and lead and somehow make everything better without changing anything… xD
He did, however, very much liked my redesign in Figma, only to be extremely surprised that he now needs a front end developer to do the coding. Apparently, he thought Figma functions the same way Wordpress does. 
And one of the main focus points of him hiring me was a knowledge of UI/UX, Figma and experience in the field of cyber security, only for him to ask me to do the mood boards and power point presentations for Health Care…