Am contemplating the best name for a graphic design studio, but am stuck at a crossroads.
Should I try to be as original as possible and go with a name a bit more abstract and unique in the field, where I wouldn’t possibly get mistaken for another design studio in another part of the world?
Should I go with a name which is possibly also being used by another design business and but is maybe more descriptive of what the business does. For example these are all businesses called ‘Grafik’ (which as some of you will know is also the name of a design magazine):
What do you think is the better way to name your design business?