I decided to go with a name that was not my own, partly because my own name is not one I particularly like and partly to keep the business as a separate entity.
At the time, there were so many people using names like, Red Octopus Design, Pink Tortoise, etc, etc. Self-consciously quirky, off-the-wall, alternative names that I wanted something deadpan and anti-design establishment, so I thought about the most pedestrian love/hate thing I could, which was sprouts and only later realised it has exactly that kind of wanky, ‘sprouting new ideas’ connotation. It does seem to have worked though. Over the years I have had lots of people ask, ‘Why sprout?’. My response is always the same, I wanted a name that was unusual enough that you would remember it and ask me why? I had one client who ended up giving it me as a nickname personally.
Comes down to choice. If you have a name that scans well, the advantage is that you create a more personable brand and people feel like they are getting direct attention from the head honcho when they speak to you. People always assume that a company is larger than it actually is. You can foster this assumption to your advantage when you are just starting out.