New identity designed for Warner Bros. by Pentagram

Warner Bros. is one of the world’s leading entertainment studios, producing films, television, interactive entertainment and consumer products that include the DC and Harry Potter franchises, blockbuster movies like “Joker,” “The Lord of the Rings” trilogy and “It,” and hit TV shows like “The Big Bang Theory,” “Friends” and “Ellen.” Pentagram’s Emily Oberman and team collaborated with Warner Bros. on a new brand identity and brand strategy that draws on the company’s incredible heritage to position it for the future, looking ahead to the studio’s centennial in 2023. The project updates the iconic “WB” shield and makes it the foundation of a comprehensive identity system, including a custom typeface inspired by the logo.


Nice work!

I really like how this visual identity shows how flexibility and simplicity can go hand-in-hand. I also like that they’ve they’ve sacrificed very little brand equity in the change — it would be difficult to mistake it for anything other than Warner Bros.

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