New Logo

incompleteclothing · September 17, 2018, 2:15pm

Hi there,

which one do you like more?
Or, don’t you like it at all? I kindly ask for your thoughts and ideas concerning it.

Thanks

PrintDriver · September 17, 2018, 4:41pm

It looks like an unfortunate reference to the Autism Awareness logo.
I might reconsider the concept if I were you.

RedKittieKat · September 17, 2018, 4:48pm

Skip the puzzle piece.

ncbi.nlm.nih.gov

Do puzzle pieces and autism puzzle piece logos evoke negative associations?

MA Gernsbacher, AR Raimond, JL Stevenson, JS Boston and B Harp, Autism : the international journal of research and practice, Feb 2018

Puzzle pieces have become ubiquitous symbols for autism. However, puzzle-piece imagery stirs debate between those who support and those who object to its use because they believe puzzle-piece imagery evokes negative associations. Our study empirically investigated whether puzzle pieces evoke negative associations in the general public. Participants' ( N = 400) implicit negative associations were measured with an Implicit Association Task, which is a speeded categorization task, and participants' explicit associations were measured with an Explicit Association Task, which is a standard task for assessing consumers' explicit associations with brands (and images of those brands). Puzzle pieces, both those used as autism logos and those used more generically, evoked negative implicit associations ( t(399) = -5.357, p < 0.001) and negative explicit associations ( z = 4.693, p < 0.001, d = 0.491). Participants explicitly associated puzzle pieces, even generic puzzle pieces, with incompleteness, imperfection, and oddity. Our results bear public policy implications. If an organization's intention for using puzzle-piece imagery is to evoke negative associations, our results suggest the organization's use of puzzle-piece imagery is apt. However, if the organization's intention is to evoke positive associations, our results suggest that puzzle-piece imagery should probably be avoided.

incompleteclothing · September 17, 2018, 5:43pm

Oh okay thanks for the clearance. I didn’t know about that.

Just-B · September 17, 2018, 7:33pm

It’s almost as though your logo refers to your incomplete description of what this logo is for. There’s no way to judge your logo beyond its aesthetic value without knowing what it’s for, who the target audience is, what is being communicated and why you think this is an appropriate solution to the problem.

vincent007 · September 18, 2018, 5:42am

I like here third one because of design and name of the icon has relevancy, and other two i don’t like its not like that, other two also nice but i like most 3rd one.

skribe · September 18, 2018, 7:54am

Notice the user name? “IncompleteClothing”

incompleteclothing · September 18, 2018, 9:05am

What he says.
Nevermind we threw the concept away and started with a new logo anyways because of the obvious reference we had no clue about.

AustinCreates · September 18, 2018, 11:11am

The logo is cool, but i dint think the puzzle piece needs to be it, sorry man ^^’’

Clydiinho · September 18, 2018, 1:28pm

you could also have two puzzles that dont fit but looked forced, as if a child playing with it that did not want to accept that it does not fit. or just have the visual be something thats incomplete like; a car with 3 wheels, or something thats about to break or fall into pieces because its still missing one part and that part representing you(the business)

incompleteclothing · September 24, 2018, 1:11pm

Thanks for having a look dudes & dudines.
We threw away the puzzle piece and sticked with the font.

RedKittieKat · March 10, 2022, 1:12pm