I liked the previous logo. I don’t like this one at all. It’s plain, boring, unimaginative, unmemorable and weak.
The worst part, however, isn’t the looks; it’s that this is the second major overhaul of their branding in just the last three years. It’s as though they’re oblivious to brand equity and the importance of visual consistency.
It’s difficult to deny Uber’s successes, but they’ve also made more than their share of ignorant blunders. This logo change being just more evidence that the company seems to be run by an upper management composed of amateurs.