New US Open Identity

US Open Visual Identity designed by Chermayeff & Geismar & Haviv.

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Compared to the old logo with the flames this is kinda boring and static. Granted the flames were a bit dated, they still mighta come up with something a little more lively.

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It’s a tad underwhelming and reminds me of like a car rental company. I dunno, I don’t have much negative or positive to say other than that on first glance.

I guess they went too safe with it.

The logo feels like so harsh , may needs more dynamic elements…

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