I’m not quite familiar with their history but I think they’re doing great by updating their logo. I can see that there is not much change but the meaning of that little change gives new wave to me.
Something like they’re telling us that despite of everything we can always keep up and we are a stable and tough company no more no less.
It’s not that they weren’t stable.
They were dishonest.
Opening accounts for people already on their books who didn’t know they were being opened, just so the account agents could meet their quotas.
Not sure why they didn’t think people wouldn’t notice. More people should probably check their credit reports more often.
Other things they’ve done that garnered fines:
https://finance.yahoo.com/news/wells-fargo-scandals-the-complete-timeline-141213414.html
A new logo without color is not going to save them from that.
Judging from their ongoing series of separate scandals, the internal culture of the company seems fundamentally rooted around lies, dishonesty, thievery and cheating their customers. At this point, I’m unsure why anyone would do business with them.
I wouldn’t want this to be construed as “youngster-shaming,” (holy hell, I just old-guy-shamed myself by typing that), but call things “boring” is a hollow, non-statement that betrays a touch of immaturity. Was it supposed to entertain or excite you? Why? Why would Wells Fargo owe you that?
To be clear, I’m not saying your assertion is false or incorrect, especially if you find yourself bored by it. Personally, I don’t find it exciting at all either. My point is that everything isn’t either “boring” or “amazing”. In fact, I’d contend that if this is boring, then maybe 90% of graphic design product is at least this boring, if not more so. I shudder to wonder how boring you’d find the technical materials I create all day every day. Graphic design product can’t be evaluated that way; the only measure of graphic design that matters is whether it achieves the desired outcome; produces the desired effect.
To me, it looks like the direction here might have been something like: “Let’s take our image back to its historical roots, back when our stagecoach stood for integrity, reliability, and forward movement. Let’s revive the venerable old identity in a more modern package.” In that sense, I’d say they pulled it off. I’m not sure I understand the gap in the wheel, or a couple of the other stylistic choices, but in any case, there’s plenty to see there, and it does remind me of their pre-scandal image. Boring does not preclude effective.
That stagecoach is only the app icon.
I wondered about that gap in the wheel myself until I realized it’s been made appropriately to be a stencil, for whatever reason. The gap keeps the spokes from falling out when cut as a stencil.
Otherwise, the red box logo is pretty much the same, though I think the kerning between the R and the G suffers a bit without the upward “serif” on the R filling that gap.
100 years to build a reputation. Less than one to totally ruin it.
It’s a more than that. The app icon only shows a part of a redo of their iconic stagecoach and horse trademark they’ve used as sort of a secondary logo for many years.
Wow, this is cool
The stagecoach reminds me of a time where my old boss would use live trace on everything, including stock photos
B, that just makes it worse.
Those two lead horses are sloppily drawn. Not to mention the one nearest the carriage is trotting while the two on the right show some semblance of galloping.
Yeah. 
As someone who grew up around horses, there are some coordination and yoke issues going on there that would have them stumbling all over each other.
I think a lot of designs are trending towards the sharp, edgy kind of look now.
I think its alright I guess
I think logo should be meaningful and attractive, i didn’t like this so much but it can be good if you use different colors combination.
I’m sure you can let Wells Fargo know they should change up the customer-recognized colors they’ve been using for decades.
I think they should make it more attractive and eye catching.
For some reason companies of this size suddenly want to change their logo even though the end result turns out worse than the way it was?
It’s not terrible, but it’s very boring and I don’t understand their decisions.
Why change the color red and completely get rid of the yellow? The older red seems more classic to me. They could’ve given the yellow a different role.
I really like the horses with the stagecoach!
Represents trust to me because it indicates that they’ve been around for some time, their wikipedia says they were founded at least 167 years ago. They should’ve used this to their advantage with the new logo.
Someone got a nice paycheck for changing the colors I guess 
!
That’s hilarious, I had two co-workers who pretended to draw their illustrations themselves only to find out later that they traced it from a Disney movie. (they’d already left) My boss wasn’t too happy because the product was about to be represented by a US partner. One of the girls even mentioned they wanted to work at Disney shortly before they left the company 
LandofFae, did you read all the shady things Wells Fargo has done lately?
A logo is not going to fix that breach of trust.
And because of them, wait until you have to deal with a stolen credit card. Lots of new security hoops.
I actually had a Wells Fargo card, they shut it down due to fraudulent charges then wouldn’t speak to me about reinstating it until I went to a Wells Fargo bank and showed them an ID. They wouldn’t even close the account. So I drove the 150 miles to CT and cancelled it.
@PrintDriver That sucks, and no I didn’t get all that. I understand there’s a lot of untrustworthy companies, I’ve worked at a couple of them, I was just speaking more from a historical and meaningful standpoint. Though I get where you’re coming from and the word ‘trust’ probably no longer applies to them. I was thinking of when I would redesign this logo, I’d definately used that stagecoach.
Perhaps add a couple of bandits too, that would be the perfect reply when asked to do a redesign.