Opinions on Futura

Just curious about what sort of opinions people have about the Futura family. I myself still think it is a good typeface family, but only for certain things. Supreme, for instance, completely butchered it :slight_smile:

I have no idea what “Supreme” is, but other than that, I agree with you.

Futura works well when the look of the project benefits from Futura’s strong personality. Otherwise, it’s misplaced. It also looks best when used sparingly and deliberately. For example, it doesn’t work well for body copy due to the uneven color caused by it’s round counters and relatively small x-height.

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Supreme is a streetwear brand of sorts. They manufacture clothing that is blank but for this logo:

Any typeface can be over used. I like Futura. Even if it is used by Supreme.

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Back to the Futura . . .


Futura is a great typeface. Like any typeface, it has to be used appropriately to really shine.

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