thanks for give me a chance for ask in here. This time i wanna ask you guys who have more experiences in " packaging design ". I was join to be a packaging designer ( amateur ) in manufacture company. When i start work in here i’m little confused about the work flow and how my team work, because we are working without used any valid data about consumer demographic and content data for our consumer in this era. We just imagine how our design will work when our consumer use them ( our packaging ). For me its all little bit confusing because i just make a " beautiful design " without care about our consumer need, but just based on our " owner taste ". For long this time i made some designs i’m always did research about consumer needs or clients needs. So i wanna to ask you to you guys, are we need to find data about consumer or just working like this ? what should i do when working on the company like this?
thank you guys, your answer will help me and other designer in this world : )