I suspect individuals within the businesses feel the same outrage and sadness about the situation in Ukraine as others do.
However, publicly traded corporations must make decisions based on what they think is best for their stockholders. When they don’t, they can be sued.
The sanctions, boycotts, logistical hurdles, unstable currency exchange rates, public relations concerns, and general chaos, gave them defensible business reasons to make their decisions.
I’m assuming that our Russian friend, Anastasiya, has put her company’s Siberian Heritage reclaimed wood export project on hold for the time being. Brand image presentation and website design 🚀🌲