Hi
Kindly please help me with the following
I would like to know what kind of font and colour is used for brochure design across various industries
Please help
Thank you
K. Sujatha
Thank you so much for a prompt reply
@Smurf2 Epic response, couldn’t hold back 
@bestsujatha There is no way to answer this because, no matter the industry, each brochure design requires its own set of fonts and colors based on specific parameters, which are determined either by the brand guidelines for a particular brand or, if an independent project, the creative direction for that specific brochure design.
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Ok thank you
I realise my previous reply might have come across a bit blunt - mainly because I was absolutely zonked tired.
I didn’t mean it that way I just wanted to share some visuals to help! Thought I’d follow up with a bit more context on fonts and colours used in brochure design across different industries.
Of course, these are just general trends, brands can mix things up based on their personality and target audience.
Corporate & Finance
Fonts: Clean, professional sans-serif (e.g., Helvetica, Avenir, Futura)
Colours: Purple/Greens/Blues and greys for trust, white for clarity
Healthcare & Wellness
Fonts: Soft, approachable sans-serif or serif (e.g., Lora, Source Sans Pro)
Colours: Greens and blues for calmness, white for cleanliness
Luxury & Fashion
Fonts: Elegant serifs or modern minimal (e.g., Bodoni, Didot)
Colours: Black, gold, and deep reds for sophistication
Tech & Startups
Fonts: Modern sans-serif (e.g., Montserrat, Roboto, Poppins)
Colours: Blue, purple, and gradients for innovation
Food & Hospitality
Fonts: Playful or handwritten (e.g., Pacifico, Amatic SC)
Colours: Warm reds, oranges, and earthy tones for appetite appeal
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Wow great. Thank you so much for taking so much of time and effort to help with such a detailed answer.
Thanks a lot
May I know which country you are from?
I am from India
Thanks & Regards
Sujatha K