Can a publication set ground rules regarding some basic standards how print ads are accepted for a publication? I do not understand why an advertiser would spend money for just a logo and an image for their reserved space. For instance, someone can not click on a print ad. Can a web ad be on a website without a link? I really want the proper rules being followed, yet someone said that we had to follow what the advertiser says - but the publication has a voice, too. Any thoughts are appreciated.
It’s not typical since there is usually more to be communicated than keeping their name and an image in front of an audience.
I don’t understand what you’re getting at.
Now, I’m even more confused. Of course, both the advertiser and the publication have a say. However, the publication has no business insisting that an advertiser design a more effective ad. I suppose the magazine could make a suggestion, but unless the ad violates the magazine’s published standards, the ad is the advertisers’ business.
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It’s standard for publications to have ad submission guidelines. I’ve written the guidelines for all the client pubs I design. My client secures the ads from their clients and forwards them on to me. In my experience, my client rarely forwards the specs to their client, so the first version of their ad always needs technical corrections… ad size, text size, bleed, etc. I pass that info on to my client and then it’s their decision if they want to press the issue with that advertiser. Sometimes they do and sometimes they don’t. I don’t ask why, I just advise. It’s their publication, not mine.
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