For an infographic in school, I used only one typeface Neue Helvetica, and used the different weights and styles to denote hierarchy. I think there was like 40+ styles in that package. It wasn’t my favorite typeface but it was a great way to convey hierarchy on the page.
Now I’m on my own, I don’t have access to a large font family like that and it’s a struggle for me to create hierarchy with text-heavy projects without having a few good, large, font families to choose from and experiment with.
I looked at Fonts.com and each individual font in Neue Helvetica is $35 each! And buying the whole package is $400. I simply can’t afford that.
How does everyone else do it?
From what I’m reading free fonts have some limitations (missing characters, numbers, not much font variation) and can be more trouble than there worth with regards to rights issues.
Do you simply have to save enough money to invest in a typeface with a good sized type family?
Or is it often times an issue of eyeballing it, and purchasing the individual fonts within a type family for the goals of the project you’re working on?
I’ve been working in an apprentice-like situation at a print shop and I’ve had to make a variety of different brochures, business cards, banners and posters, and it’s frustrating because we don’t seem to have any typefaces that offer any real variety in styles. There’s no Helvetica, and the best we have is Futura, which I’m using for everything. I’m lucky if we have a typeface that’s comes in italic and bold.