What are current trends that you like/ dislike in design?"
There aren’t many that I particularly enjoy. Since I’ve been a designer for print (13 years), I’m used to cluttered, over-typeset pieces - A clients attempt at getting their entire business on a single print entity. I like the minimalist approach. It’s a breath of fresh air. The negative space and showcasing of the substrate in which they’re printed is pleasing to me. I find it creates intrigue, and gets a client’s attention.
Which design movements/theories have been most influencial in your personal style?
I’m a fanatic for typography and typeface. Grotesque type almost marks the dawn of sans-serif typefaces. paving the way for Neo-grotesque typefaces in the 60’s - many of which have achieved timelessness. I don’t see myself replacing Helvetica as a go-to sans-serif typeface any point in my career.
That grotesque period of ornamental design always intrigued my with it’s intricacy.
Where do you seen contemporary design going in the next 5 years (styles, trends, influencers, ect.)
I have no idea. These trend setters are awful people ;). I imagine things will get bubblier and more ‘cute’. I feel social media has a heavy influence on these trends. I’d LIKE design trends to go back in time a bit. Vintage had made a marginal comeback, and I wouldn’t mind seeing some more class returned to the industry.
In your opinion, how does history and theory effect contemporary design?
Not much today. I WISH it had an impact. I feel it sculpted designers for a long period of time, and rightfully so. But I feel now we’ve lost touch with what design really is.
What is an important piece of advice you would give to a new designer or student?
PrintDriver gave some serious wisdom here. I advise you read that. Then, read it again.
to add on to it - just remember you work for the client. Dont get attached to work rejected by your client. Dont design out of your clients comfort zone. Do what the client wants, no matter how dry or un-artistic it may be. Get paid. And hopefully find enjoyment and satisfaction from every piece of work you make. keep self awareness, breathe, and have fun.