Rate it how?
What scale should we use?
If we go from 0 to 10, where 1 is the worst and 10 is the best?
I’d give it a 0.
There’s no context, how can you judge a book by its cover? What is the genre, the audience, or the purpose?
Every design is created for a reason. Is this meant to be a luxury brand or an eco-friendly initiative? What was the intention?
How can we tell if the design achieves its goals?
Who is the target audience? If it’s for teens, I might score it 5 out of 10. If it’s for toddlers, maybe 7 out of 10. If it’s for a luxury or corporate brand, it’s a 0 out of 10.
How do we determine if it resonates with the right audience?
Maybe it aligns perfectly with a brand’s identity and values. If it does, I might score it 9 out of 10. But without knowing the brand’s tone, how can we say if it fits?
How does it compare to competitors in the same market? If it follows a similar tone, it could be a 9 out of 10. If competitors are significantly better, it’s a 0 out of 10.
Without this, any rating or critique would be purely subjective rather than informed.
Technically
In the context of print, digital, and packaging, this design is adaptable for all three. However, for professional printing and packaging, it presents serious challenges. High-quality print production requires robust, well-prepared files that ensure consistency across different printing methods. This design lacks the durability and flexibility needed for reliable print reproduction.
For print, it might be expensive due to excessive colours, gradients, and shading. The colours appear to be in RGB, meaning their CMYK equivalents will look significantly different, likely duller or less vibrant. E.g, bright greens could shift unpredictably, making brand consistency difficult to maintain.
Scalability is another major concern. If reduced for smaller formats like a business card, intricate details, especially thin strokes and leafy elements, could fill in or lose clarity, particularly on a lithographic press. While digital printing may handle finer details better, it still wouldn’t solve the color issues.
Another key issue is knockout vs. overprint handling. The green elements must knock out the black background to maintain their distinct color. If they don’t, they will overprint, blending with the black and creating an unintended darkened area. For example, the overlapping green “E” would disappear into a deep black, while the “C” could become an even darker shade. This applies across all the letters and layered elements, making print execution tricky and inconsistent.
It may reproduce fine on screen, it lacks printability and versatility, making it problematic for real-world applications, like litho, flexo, screen, embroidery, etc.