Hi! I’m looking for some good literature about branding principles. One of my goals is to develop a branding manual for the City of Gaithersburg, and I would like to get some good foundations for that. It will be a complicated project given the different logos and brands within the city. I’m also looking forward to provide some training on branding to the different departments. Thank you!
I have a book titled, The 22 Immutable Laws of Branding. I needed to buy it for an online class a few years ago. Honestly, I only skimmed through it, but there was some good information and examples in the book. I just pulled it off my bookshelf and looked when it was published — 2002.
As for actual brand manuals and guidelines, some creative Google searches can turn up quite a few. Lot’s of companies keep their branding guidelines online, squirreled away in obscure parts of their websites. Government agencies do this a lot since all their information is public (well, at least for those government agencies that have written brand standards).
I’d be wary of government brand standards. They don’t often have the best professional taste when it comes to usage rules. But there are a lot of companies that do have them online. A good search to start is:
Brand standards pdf
This was reccomended to me by a tutor at university as a good example of brand guidlines. I think its a good one, and at 98 pages long, very thorough! lol