Registered Trademarks with the USPTO

Hello everyone,

I am new to this forum. I have a question that I would like to ask of other designers:

When a company logo gets updated with a simpler version of the existing logo, can you utilize the same registered trademark on the new version of the logo?

I guess mainly what I am asking is, when a logo gets updated, how much change constitutes the need for an entirely new registered trademark?


Welcome, Ryan.

Interesting question. I don’t know the answer to that. Probably best to check with an IP attorney or have your client do so. If you find something out, pleas post back

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I’m reasonably sure a change as large as the one you posted will require a new registration. I did a quick Google search and here’s what came up:

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Thank you, Just-B. Thank you for the web-link. Greatly appreciated.

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