Review of Logo Design

Hi Guys,

I am not a professional graphic designer but I had to come up with a logo for my relative’s Soda company. Would love your take on this:

This is for a soda company that has been operating for more than 50 years in Nepal. Wanted to create a logo that everyone could relate to.

Does this logo relate at all to the logo that has been established over 50 years? Or is it going to look completely new and different. In other words, tossing out all that brand recognition and starting over again with something new, as if it never existed?

You have some of the fundamentals right (it’s legible, would work at a small size, would work in one color, would work across a variety of mediums); however, the design isn’t particularly strong. Also, providing more of a brief would be helpful. Is this a soda brand, distributor, retailer? Who is the target market? What are you trying to achieve?

©2019 Graphic Design Forum | Contact | Legal | Twitter | Facebook