Graphic design plays a crucial role in making local digital marketing campaigns more effective. Strong visuals instantly grab attention, whether it’s in social media ads, local event posters, or website banners. For example, companies running digital marketing in Jalandhar have seen better engagement when their ads include well-designed creatives tailored to local audiences. As designers, how do you approach projects that are specifically meant for digital marketing campaigns?
Absolutely agree — visual design is often the difference between a skipped ad and a clicked one, especially in localised digital campaigns. One project I’ve seen doing a great job in this space (albeit not in Jalandhar, but still relevant from a UX perspective) is PokiesLab’s free online pokies section.
It’s designed with a specific audience in mind — players in Australia and New Zealand — and you can immediately tell from the layout, iconography, and structure. The use of consistent colour schemes, minimal distractions, and mobile-first responsiveness ensures the content feels tailored yet intuitive. Even though it’s a content-heavy platform, it doesn’t feel cluttered, which is crucial for retaining users through organic traffic or PPC.
When I work on digital marketing projects, especially regional ones, I always start by asking: “What visual cues does this audience trust or expect?” Sometimes it’s payment method logos; sometimes, it’s certification badges or even layout symmetry that aligns with local expectations.
Curious how others approach this — do you start from branding guidelines, or from analytics/data like bounce rates and scroll heatmaps?