I’ve always been bad about factoring in rush fees. I’m either bad about imposing them in the first place, or adding them in when - through client delay or last minutes revisions - a project suddenly becomes a rush to make deadline. Any ideas or suggestions about how and when to impose them? How to make it clear in the first place? When you completing a job means you have to drop everything else and immediately bump it to the front of the line, it seems there should be a value to that.
Here’s a current example (and you knew I had one, right?):
A new client contacted me about an ad design on Thursday morning with a Monday midday deadline.
They got the materials to me late (after 5pm) Thursday evening.
Friday, I bumped the project to the front of the line. (It included included wading through a confusing mass of materials they sent. There was very little advance sorting on their part). I had an appointment midday I couldn’t break but other than that Friday was all about the ad.
I sent two versions to my primary liaison at the company by 4pm Friday evening.
I received an email from the liaison early Saturday saying he loved the ads. He thanked me for the quick turn around and said he would send them on to his superiors for final proofing and editing.
Sunday at noon I received an email with new image source files from the higher ups along with edits and changes. They asked me to make the changes and resend for “further nit-picking”.
This is Sunday at noon. Again, the ad due tomorrow, Monday, at noon. I did some very initial edits but, well, it’s Sunday and I have a day planned.
Is this now a “Rush” situation? Was it a “Rush” situation to begin with? One wants to advocate for oneself, but one doesn’t want to be difficult either.
Thanks for any input you might have.