Hello to all designers present in this community, I’m Sanjeev Mansotra new to graphic designing.
How does the use of color theory, typography, and visual hierarchy influence user engagement and brand perception in modern web design, and what strategies can designers employ to balance aesthetics with functionality to optimize user experience across different devices?
Based on your name, I assume you’re from India. Is the term “graphic designing” commonly used in India? To many graphic designers in other countries, that term sounds like fingernails scraping on a chalkboard. Here in North America, the term “graphic design” is always used — never “graphic designing.”
The use of color, typography, visual hierarchy, and the other elements of design are the foundational components that separate graphic design from a chaotic mess of visual nonsense. In many ways, their use is the visual equivalent of how notes are arranged to differentiate music from noise. This applies to all graphic design, not just user engagement and brand perception.
As the aphorism goes, “form follows function.” In other words, the functionality of the design is most important. Form and aesthetics are critical, but aesthetic concerns must support and enhance the design’s intended function. For example, pastel colors, bouncy typefaces, and a playful arrangement of visual elements can enhance user engagement for a baby clothing shop but would be inappropriate and counterproductive for a road construction company.
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