Sci-Fi SNCF Campaign from France

The new advertising campaign for INTERCITÉS takes you on an intergalactic journey to promote their very low prices. Prices that can take you further than you think even for 15€. TBWA\Paris refreshes its communication with a brand new illustrative campaign inspired directly by science-fiction.

Four visuals have been created to illustrate the INTERCITÉS destinations: town, countryside, seaside, and a departure scene in front of a train station.

Two illustrators have worked on the visuals:

  • Wenyi Geng has always been inspired by mangas and iconic artists such as Moebius and Matsumoto Taiyou.
  • Olivier Bonhomme works either on comic books, artistic direction for video games or travel diaries.
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