The new advertising campaign for INTERCITÉS takes you on an intergalactic journey to promote their very low prices. Prices that can take you further than you think even for 15€. TBWA\Paris refreshes its communication with a brand new illustrative campaign inspired directly by science-fiction.
Four visuals have been created to illustrate the INTERCITÉS destinations: town, countryside, seaside, and a departure scene in front of a train station.
Two illustrators have worked on the visuals:
- Wenyi Geng has always been inspired by mangas and iconic artists such as Moebius and Matsumoto Taiyou.
- Olivier Bonhomme works either on comic books, artistic direction for video games or travel diaries.