Whoever came up with this idea earned their money that day.
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I’d buy that!
Pretty clever.
Ok that IS fun! 
I wonder about the efficiency of the processes involved in wrapping the squirrel label around the bag of nuts. I could be wrong, but I doubt there’s a ready-made machine to automate a one-of-a-kind thing like this. If that’s the case, it would be a labor-intensive process. The photo shows two of the packages that have come undone, which also seems to be a problem that could have been solved with some glue or a staple.
It’s one of the most eye-catching package designs I’ve seen, and I’m sure it would have enormous shelf appeal. However, I’m really wondering how practical it is. I’ve never worked much with packaging, so someone please tell me if I’m mistaken.
Honestly, I love it! It’s super cute and I would definitely choose it over others. I completely agree about the glue/staple remark above. I hope they’ll improve this in the future.