Social media packages included in branding?

Quick question that I’d love to hear some input on. When you create branding packages for clients, do you typically include any social media collateral (banners, profiles images, post templates, etc.) in your packages? If so, what do you include in your packages?


That would depend on the nature and scope of the project, in addition to the client’s needs and budget.


This should foremost in any project.

As part of branding I typically deliver a photo treatment style, aspect ratio, tone, etc. for social media as a mockup. As mentioned, it should be budgeted for. If the project is just a logo, I wouldn’t do it, but for a full brand suite including fonts, logos, colors, stationery, then I would include it.

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