Quick question that I’d love to hear some input on. When you create branding packages for clients, do you typically include any social media collateral (banners, profiles images, post templates, etc.) in your packages? If so, what do you include in your packages?
As part of branding I typically deliver a photo treatment style, aspect ratio, tone, etc. for social media as a mockup. As mentioned, it should be budgeted for. If the project is just a logo, I wouldn’t do it, but for a full brand suite including fonts, logos, colors, stationery, then I would include it.