@Pich I won’t comment about whether 99designs or designcrowd or similar crowdsourcing sites are good or bad. However, please do understand that once you step out of the university and start working at a proper company or an agency, you’ll have to deal with more than just a shorten summarized brief that provides almost no info. As a brand designer, I can guarantee you that 80% of your time working as a designer will be spent on researching, preparing, and holding meetings/conferences with your fellow teammates and/or your clients. Also, you will be surprised at how lengthy a “brief” for a large business could be. Usually, those cover not only what the business is about but their marketing strategy, positioning, values, future visions, and (in the case of Japanese companies) histories (20 pages). It’s up to you, the designer, to read, comprehend, interpret, and translate that huge amount of information into your work. If your teacher is referring you to these sites without helping you to understand what a real brief is then you should definitely try to learn more from real professionals instead of relying on your school.
For your design, since I have no context available, I won’t comment on whether the design is suitable or not. My following comments will be purely on the visual side:
On the symbol mark (your illustration part):
- In overall, I do not like this illustration for multiple reasons. First, when designing a symbol mark, you have to consider the final design’s applications. How would it be used? Would it be used only for digital displays (on your smart devices/PC) or would it be used for printing materials, and if it’s also used for printing, on what material and with which printers would your design be printed? It would be a beautiful world if printers could create vivid colors like the full sRGB gamut but in reality, depending on the ink and the material, your design’s color will end up being very bleached (especially on uncoated papers) or extremely deep (when printed using… office printers… Fujitsu, looking at you). From my experience, the illustration you made will surely encounter this problem. Also, you need to consider if the illustration has to be printed in monochrome (grayscale) or pure black. In such case, you have to make sure that your illustration is still recognizable, even at a really small size (25mm… 1 inch… depends on the measurement system you are using). Aesthetically, you may also want to consider balancing out the proportion of the different parts of the whale. the deepest blue part is too dominant while the lightest part seems like it could blend into a white background.
On the type mark (or your text part):
- When creating a type mark (or wordmark, different countries call it differently), you will want to consider: which part of the text is the primary text and which part is the secondary text. When you write Project Blue Earth, for example, I expect the “Blue Earth” part to be the primary idea while the “Project” is a secondary one, and if I were to emphasize it, I would emphasize the whole “Blue Earth” part instead of only the color “Blue.” Watch your letters’ spacing and kerning. Right now, I can tell you for sure that the spacing between letters is inconsistent (for example, look at your “BLUE,” you can see that the space between B and L is larger than that between U and E and that of L and U). If you are creating your logo in AI (Illustrator), create your text outlines and use the ruler, guides, and grids to space your letters properly. Also, consider your contrast a bit more: try to jump at least two weights up if you want to create a good contrast for your emphasized text.
- You should also consider the shape (or frame) of your logo. Normally, designers choose from one of the three basic frames: Rectangle, Square, and Circle. Your logo, however, doesn’t fall under any of these. Instead, if you connect the edges of your type mark with your symbol mark, you’ll see that your logo is in a trapezoid frame, and because of the illustration’s balance, the overall logo’s feeling is skewed toward the left side. This is extremely not good and should be fixed.
These are some comments from me regarding the logo’s structure. You are still learning so don’t be discouraged. Take it slow, experience a lot and you’ll get better.
P/S: have you ever asked your teacher to see how she think about your logo? A good instructor will offer you constructive feedback so…